I ride bikes a lot and it’s good for me when I’m riding my bike and doing tricks my jeans have a grip that makes it easy. Like, I like jeans with a little bit of elastic in them because it gives it a good stretch and it’s dope for me to perform in. And they’re big on it being organic so I just brought my own jeans in and we’re doing the same abrasions and rips and telling that story. I started off by bringing in some of my favorite jeans that I wore and just tried to think about the story and talking about what can we look to build the brand off of, like create this space. So we all started off by looking at a bunch of denim swatches, light denims, raw denims, and just seeing what we wanted to do as far as the collection goes. I came in very cozy, basketball shorts, because I knew we were going to have to get to work and I like to be comfortable. The first day I spent eight hours in the factory and at the office and it was dope. It’s a cool experience for me.Ĭan you walk me through what a typical day has been like for you?
![asap ferg fashion week asap ferg fashion week](https://i.pinimg.com/originals/2c/79/db/2c79db1ead74fb0211d7014a6e613487.jpg)
So, there’s a lot of things that I didn’t pick up in school or that I learned in school that I’m just now freshening back up on and learning more on top of what I did. With me learning these new things, it’s good for me because I’m a designer and I went to an art and design high school, so I studied fashion and fine arts. With this job I can actually strip away A$AP Ferg for a bit and become a worker and a student, which is really, really fun because I love learning new things. I actually was just laughing because I can’t take off of my job I’m A$AP Ferg wherever I go. Actually, it feel goods to have a scheduled job, because I have a job, but it’s not scheduled at all. What was it like working at the AGOLDE factory? Just that right there alone showed me that they really cared about their product and they want to be as organic as possible. Like, how much goes into the creation of your jeans.
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Like, they brought me in to see how they make all their jeans and the factories, and how they do different washes and taught me about zippers and rivets and a bunch of different things people ordinarily wouldn’t really know about. I like the brand a lot because they’re really into the authenticity and quality of the clothing. I’m just excited to be a part of the launch. So they just thought it would be a dope project for me to be a part of. So, it’s going to be more affordable for kids and it’s going to be targeted to a more youthful audience. He introduced us to Citizens, and Citizens has a company called AGOLDE, which is still going to be the same great quality of jean and denim products, but is going to be sold at a better price point.
![asap ferg fashion week asap ferg fashion week](https://i.pinimg.com/originals/95/11/75/951175ca306c72c916c77e8eec174c10.jpg)
The way the collaboration came about is actually through my friend, Scott Lipps. How did the collaboration with AGOLDE happen?
#Asap ferg fashion week plus
We recently caught up with Ferg to talk to get the exclusive on his new denim collaboration, being inspired by Ralph Lauren, plus how the "Dope Walk" video with Cara Delevingne came about.įerg's collaboration with AGOLDE launches Spring 2016. The collection also includes T-shirts, a hoodie, and denim jackets-but it's the jeans, he says, that he's especially proud of. " I basically want to give the world a piece of me," he says. The collection is inspired by his favorite pair of jeans, which he's worn on tour, at fashion shows, and while riding BMX bikes.
![asap ferg fashion week asap ferg fashion week](https://townsquare.media/site/812/files/2015/04/asap-ferg-getty.jpg)
The Trap Lord personally worked at AGOLDE's factory during the production of the collection, learning the ins and outs of the denim industry while simultaneously contributing creatively to the range. brand AGOLDE-the same project he's been teasing on Instagram this past week. Now, he's entering the very tough denim industry with a collaboration with L.A. He graduated from art school launched his own label, Devoni, which Chris Brown and Swizz Beatz are fans of created a clothing brand, Trap Lord and has collaborated the likes of Young & Reckless and PacSun. Despite a successful music career, Ferg actually started off designing clothes. A$AP Ferg is not like other rappers trying make their way in the fashion industry.